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Rhino horn has been used in traditional Chinese medicine for over 2,000 years, touted as a cure for a number of ailments.
In the last few decades, demand has spiked within Asian markets, employing the horn for medicinal purposes or simply as a status symbol.
INCREASED DEMAND = INCREASED DEATHS.
But here’s the rub – Rhino horn is made of the same protein as our own hair and fingernails (keratin).