Rhino horn has been used in traditional Chinese medicine for over 2,000 years, touted as a cure for a number of ailments.

In the last few decades, demand has spiked within Asian markets, employing the horn for medicinal purposes or simply as a status symbol.

INCREASED DEMAND = INCREASED DEATHS.

But here’s the rub – Rhino horn is made of the same protein as our own hair and fingernails (keratin).